PREMIUM BABY APPAREL

from China · Now Launching in the United States

YeeHoO is a heritage premium baby brand with 20+ years of craftsmanship in organic cotton and bamboo layette. We're now partnering with independent boutiques across America — and we're looking for our founding dealers.

Apply to Become a Dealer
↓ Download Wholesale Brochure (PDF)
Exclusive US distribution by AXIS UNITY COMMERCE LLC · Edison, NJ

Our Brand

Two decades of baby craft, now in the US

YeeHoO (英氏) is one of China's most established premium baby and children's apparel brands. For over 20 years, we've been making layette, basics, and nursery essentials for discerning parents who want soft fabrics, heirloom construction, and designs that last.

Now available in the United States through our exclusive distributor, AXIS UNITY COMMERCE LLC. We partner with brick-and-mortar boutiques — not online marketplaces — so your store is the place where American families discover YeeHoO.

Organic Cotton Bamboo Blends CPSC Certified CPC Compliant Heirloom Quality
Premium baby apparel

Why Boutiques Choose YeeHoO

🌿

Premium Fabrics

GOTS-certified organic cotton and bamboo blends — softer than comparable brands, gentler on newborn skin.

💰

Protected Margins

2.2–2.5x wholesale markup with strict MAP pricing. No Amazon price wars, no unauthorized discounting.

🚚

Fast Replenishment

US warehouse in New Jersey means 2–3 week reorders. No 8–10 week ocean freight waits.

📋

Fully Compliant

Every style ships with CPSC documentation, CPC certificates, and third-party test reports. Zero extra work for you.

🤝

Wholesale Only

We don't sell DTC online. We don't authorize Amazon sellers. Every YeeHoO product reaches customers through your store.

📈

Marketing Support

Lookbooks, product photography, social media assets, and a 2–3% co-op advertising fund based on your annual purchases.

Who We're Looking For

Is your store a fit for YeeHoO?

✓ The Right Fit

  • Independent brick-and-mortar boutique with premium baby/children's positioning
  • Currently carries comparable brands (Kissy Kissy, Angel Dear, Quincy Mae, Kyte Baby, etc.)
  • Serves new parents seeking organic, heirloom-quality layette
  • Located in affluent neighborhoods, lifestyle centers, or upscale malls
  • Open to MAP pricing discipline and protected territory

✗ Not A Fit Right Now

  • Amazon, Walmart, or other third-party marketplace sellers
  • Discount chains or off-price retailers
  • Pure online-only stores without a physical presence
  • Brick-and-mortar stores focused on low-price mass market
  • Resellers who don't commit to MAP pricing

Wholesale Program

Two ways to partner — built for independent boutiques and regional distributors

Regional Distributor

Opening order from $15,000

For established wholesalers covering multi-state regions.

  • Exclusive territory upon meeting quarterly targets
  • Dedicated account manager
  • Co-branded showroom materials
  • Joint trade show presence (Atlanta, Dallas, NYC)
  • Priority allocation of new collections
  • Annual minimum: $100,000+

Founding Dealer Incentives

Sign during our preparation period (November 2026 – February 2027, before Chinese New Year) and receive:

First 3 dealers, in person: Our US regional director will visit your store to present your official authorization plaque and support your launch ceremony.
20% reduced opening order for the first 50 boutiques
Free display kit with your first wholesale order
Priority inventory allocation on new releases
First right of refusal on regional exclusivity

*Founding dealer terms expire February 28, 2027. Standard wholesale terms apply thereafter.

How It Works

From first inquiry to launch day — a structured, transparent process
Step 1

Submit Your Inquiry

Fill out the form below with your store details, current brands, and location. We review every application personally.

Step 2

Initial Consultation

We reach out within 2 business days to learn about your store, your customer, your current brand mix, and what you're looking for in a new line.

Step 3

Qualification Review

We assess whether your store is a good fit for YeeHoO's positioning and MAP policy. If we move forward, we send you a wholesale overview and pricing sheet.

Step 4

Video Call Walkthrough

A detailed video call where we walk you through the full dealer program: pricing, margins, territory, support, and timeline. All your questions answered.

Step 5

Agreement Signing

We start with a Letter of Intent to confirm terms, then move to the formal Authorized Dealer Agreement. Transparent, no surprises.

Step 6

Sample Box & Launch Kit Shipped

We ship your curated sample box so you can feel the fabrics, plus your full launch kit: display fixtures, signage, lookbooks, and marketing assets.

Step 7

Authorization Ceremony & Ongoing Support

Your official authorization plaque arrives. The first 3 founding dealers receive an in-person visit from our US regional director for the launch ceremony. Then we support you with ongoing replenishment, marketing co-op, and sales guidance.

Request a Sample Box

Feel the quality before you commit

What's inside

We ship a curated selection of our best-selling pieces so you can touch the fabrics, check the stitching, and feel the quality firsthand — before placing any wholesale order.

  • Organic cotton footies and layette sets
  • Bamboo sleep gowns and swaddles
  • Product hangtags with full CPSC documentation
  • Wholesale price list and line sheet
  • Brand lookbook and marketing assets overview
Baby clothing sample box

Frequently Asked Questions

What is the minimum opening order?

For independent boutiques, the opening order starts at $3,000. If you shop on Faire, the minimum is even lower — that's the lowest-risk way to test the line. Regional distributors start at $15,000.

Do you sell on Amazon or other online marketplaces?

No. We deliberately do NOT authorize Amazon, Walmart, or any third-party online marketplace sellers. Every YeeHoO product sold in the U.S. reaches customers through authorized brick-and-mortar boutiques and regional distributors only. This protects your margin and your customer relationship.

What are the payment terms?

If you order through Faire, you get Net 60 terms directly through the platform — and Faire absorbs the credit risk. For direct accounts, your first order is prepaid. Once we've established a track record, repeat orders are eligible for Net 30 terms with a simple credit application.

How long does replenishment take?

We maintain U.S. stock in our New Jersey warehouse for core SKUs, so reorders take 2–3 weeks. For styles that need to direct-ship from China, it's 4–6 weeks — but we plan inventory to avoid that as much as possible.

Is YeeHoO CPSC compliant?

Yes. Every style ships with full CPSC documentation: 16 CFR 1610/1611 flammability test results, small parts and drawstring safety certifications, permanent tracking labels, and CPC Children's Product Certificates from third-party labs. We provide everything you need for compliance on day one.

Do I get exclusive territory?

Our first-year model is performance-based. We start with non-exclusive authorization, and once you hit your quarterly purchase targets, we convert you to exclusive for your region or ZIP radius. Regional distributors start with a defined territory from day one.

What marketing support do you provide?

Seasonal lookbooks, professional product photography you can use on your own site and social media, display fixtures and signage kits, social media asset packs, and a 2–3% co-op advertising fund based on your annual purchase volume. We also list every authorized dealer on our U.S. website dealer locator.

How long has YeeHoO been around?

YeeHoO (英氏) is one of China's most established premium baby brands — with over 20 years of craftsmanship. We're a household name for new parents in China, and now we're bringing that quality to the U.S. market for the first time.

Do I have to pay for the sample box?

We offer a curated sample box at a heavily discounted rate (covering shipping only). It's the lowest-risk way to feel the fabrics, check the stitching, and see the quality firsthand before committing to a wholesale order.

What is your return / exchange policy?

If you receive product with a manufacturing defect, we replace it unconditionally within 30 days of arrival. We also work with you on open-to-buy planning to minimize overstock. Quality assurance is our responsibility, end to end.

What's the difference between ordering through Faire and direct?

Faire gives you Net 60 terms and a lower entry minimum — Faire absorbs the credit risk, so it's the lowest-risk way to test the line. Direct orders give you more flexibility on assortment and volume, with Net 30 terms available after your first prepaid order. Both channels offer the same wholesale pricing and MAP protection.

How many SKUs are in the collection?

Our core layette collection includes 60+ styles across bodysuits, gowns, swaddles, sleep sacks, and toddler basics — with new seasonal drops twice a year. Regional distributors get early access to limited-edition collections before general release.

How much space do I need in my store?

A standard YeeHoO boutique display is 4–6 linear feet of shelf or wall space — a dedicated "premium layette" section next to your existing organic and heirloom brands. We provide the display fixtures, signage, and visual merchandising guidelines with your first order.

Become a Dealer

Tell us about your store — we respond within 2 business days

AXIS UNITY COMMERCE LLC

25 Vinal Ave, Edison, NJ 08817

Phone: +1 (908) 240-6671

Email: wholesale@yeehoousa.com

Registered in New Jersey · Entity #0451499203